Zoseweretsa nthawi zonse zakhala gulu lodziwika pa Amazon. Malinga ndi lipoti la June la Statista, msika wa zidole ndi masewera padziko lonse lapansi ukuyembekezeka kufika $ 382.47 biliyoni muzopeza mu 2021. Kuyambira 2022 mpaka 2026, msika ukuyembekezeka kukhala ndi kukula kwakukulu kwa 6.9% pachaka.
Ndiye, kodi ogulitsa Amazon angayike bwanji mwanzeru komanso momvera pamsika wazoseweretsa pamapulatifomu atatu akuluakulu a Amazon: US, Europe, ndi Japan? Nayi kulongosola mwatsatanetsatane, komanso zidziwitso zambiri za njira yosankha zinthu za Amazon ya 2023 ndi njira zake.
I. Chidule cha Malonda a Zidole Zakunja
Msika wa zidole uli ndi mitundu yosiyanasiyana yazoseweretsa, kuphatikiza zoseweretsa za ana, zosangalatsa za akulu, ndi masewera achikhalidwe. Zidole, zoseweretsa zamtengo wapatali, masewera a board, ndi ma seti omanga ndi zosankha zotchuka m'magulu osiyanasiyana.
Mu 2021, zoseweretsa zidalowa m'magulu 10 apamwamba kwambiri ogulitsa pa intaneti padziko lonse lapansi. Msika wazoseweretsa waku US udakula mosadukizadukiza, ndipo kugulitsa kukuyembekezeka kupitilira $ 74 biliyoni mu 2022. Malonda ogulitsa pa intaneti ku Japan akuyembekezeka kufika $ 13.8 biliyoni mu 2021.
2023 Amazon Product Selection Strategy
Pofika 2020, Amazon ili ndi mamembala opitilira 200 miliyoni padziko lonse lapansi, ikukula pafupifupi 30% pachaka. Chiwerengero cha ogwiritsa ntchito a Amazon Prime ku US chikupitilira kukwera, pomwe 60% ya anthu ali ndi mamembala a Prime mu 2021.
2023 Amazon Product Selection Strategy
Kuwunika msika wogulitsa zidole ku US pazaka zitatu zapitazi kukuwonetsa kuti njira zoseweretsa zapaintaneti zidakhudzidwa kwambiri pakukula kwa mliri. Pokhala ndi nthawi yochulukirapo kunyumba, kugulitsa zoseweretsa kunakwera kwambiri, ndikumakula mosadukiza kwa zaka zitatu zotsatizana. Makamaka, malonda adakula ndi 13% pachaka mu 2021, motsogozedwa ndi zinthu monga thandizo la boma ndi mfundo zamisonkho za ana.
2023 Amazon Product Selection Strategy
Zomwe Zikuchitika Pagulu la Zoseweretsa:
Lingaliro ndi Kupanga Zinthu: Kuyambira pa sewero mpaka kupanga zoseweretsa zaluso ndi zoseweretsa zamapulogalamu, zinthu zomwe zimalimbikitsa malingaliro ndi luso zimapereka mwayi wamasewera apadera komanso kumathandizira kulumikizana kwa makolo ndi ana.
Ana Amuyaya: Achinyamata ndi akuluakulu akukhala anthu ofunikira kwambiri pamakampani opanga zidole. Zosonkhanitsa, ziwonetsero, zoseweretsa zamtengo wapatali, ndi ma seti omanga ali ndi mafani odzipereka.
Chidziwitso Pazachikhalidwe ndi Zachilengedwe: Mitundu yambiri ikugwiritsa ntchito zida zokomera zachilengedwe kupanga zoseweretsa, zogwirizana ndi zolinga zachitukuko chokhazikika.
Mitundu Yambiri yamaChannel ndi Bizinesi: Mu 2021, LEGO idachita chikondwerero chake choyamba chogulira pa intaneti, pomwe olimbikitsa pa YouTube adapereka ndalama zoposa $300 miliyoni kudzera m'mavidiyo a unboxing.
Kuchepetsa Kupsinjika Maganizo: Masewera, ma puzzles, ndi zoseweretsa zonyamulika zokomera mabanja zidapereka njira zopulumukira panthawi yaulendo wochepa chifukwa cha mliri.
II. Malingaliro pa Zosankha Zoseweretsa pa US Platform
Zogulitsa Paphwando: Zogulitsazi zimakhala ndi nyengo zolimba, zomwe zimafunikira kwambiri mu Novembala ndi Disembala, makamaka nthawi ya Black Friday, Cyber Monday, ndi nthawi ya Khrisimasi.
2023 Amazon Product Selection Strategy
Consumer Focus for Party Supplies:
Eco-friendly ndi biodegradable zipangizo.
Maonekedwe okopa komanso okwera mtengo.
Kusonkhanitsa kosavuta, kulimba, ndi kukana kuwonongeka.
Mulingo waphokoso, kusuntha, kugwiritsidwanso ntchito, komanso kusinthasintha.
Chitetezo, mphamvu yoyenera ya mphepo, ndi kuwongolera kosavuta.
Zoseweretsa Zapanja Zamasewera: Zanyengo zanyengo, ndi chidwi chowonjezereka m'miyezi yachilimwe.
Consumer Focus for Outdoor Sports Toys:
A. Zidole Zapulasitiki:
Kumanga kosavuta, chitetezo, kulimba, ndi zinthu zopanda poizoni.
Zigawo zochotseka, zosinthira, ndi kapangidwe kochititsa chidwi.
Zosavuta kugwiritsa ntchito komanso zokomera makolo ndi ana.
Battery ndi zina zomwe zimagwirizana zomwe zimafuna malangizo omveka bwino.
B. Zoseweretsa Zamadzi:
Kuchuluka kwa paketi ndi kukula kwake kwazinthu.
Chitetezo chopanda poizoni, kulimba, komanso kukana kutayikira.
Kuphatikizika kwa pampu ya mpweya (onetsetsani kutsimikizika kwabwino).
Kapangidwe ka mpira odana ndi kuterera kogwirizana ndi magulu azaka.
C. Zozungulira:
Kukula kwapampando, kuchuluka kokwanira, zaka zoyenera, komanso kuchuluka kwake.
Kuyika, malangizo achitetezo, ndi malo oyenera oyika.
Zida, chitetezo, zigawo zazikulu zolumikizira, kapangidwe ka ergonomic.
Zochitika zoyenera ndi zosangalatsa (masewera akunja, picnics, zosangalatsa zakuseri).
D. Sewerani Tenti:
Sewerani kukula kwa hema, mtundu, kulemera kwake (zida zopepuka), nsalu, zopanda poizoni, zopanda fungo, komanso zopanda zinthu zovulaza.
Mapangidwe otsekedwa, kuchuluka kwa mazenera, malo achinsinsi a ana, kulimbikitsa ufulu.
Mapangidwe amkati, kuchuluka kwa thumba, kukula kwa zoseweretsa, mabuku, kapena zokhwasula-khwasula.
Chalk chachikulu ndi njira yoyika (chitetezo, kumasuka), zomwe zili mkati.
Zoseweretsa Zomanga ndi Zomanga: Chenjerani ndi Kuphwanya Ufulu
2023 Amazon Product Selection Strategy
Consumer Focus pa Zoseweretsa Zomanga ndi Zomanga:
Kuchuluka kwa tinthu, kukula, magwiridwe antchito, malangizo opangira msonkhano (peŵani zidutswa zomwe zikusowa).
Chitetezo, kuyanjana kwachilengedwe, zida zopukutidwa zopanda m'mphepete, kulimba, kukana kuphwanya.
Kuyenerera kwa msinkhu kumasonyezedwa momveka bwino.
Kunyamula, kunyamula mosavuta, ndi kusunga.
Mapangidwe apadera, ntchito zothetsa zinsinsi, malingaliro oyaka, luso, ndi luso logwiritsa ntchito manja. Chenjerani ndi kuphwanya malamulo.
Zitsanzo Zosonkhanitsidwa - Zosonkhanitsa Zoseweretsa
2023 Amazon Product Selection Strategy
Consumer Focus for Collectible Models:
Kutsatsa koyambirira kwachikhalidwe pamaso pa zinthu zotumphukira, zothandizidwa ndi ndalama, kukhulupirika kwakukulu.
Okonda osonkhanitsidwa, makamaka akuluakulu, amawunikidwa mosamalitsa, kupenta, mtundu wazinthu, komanso luso lamakasitomala.
Mabaibulo ochepa komanso akusowa.
Kuthekera koyambirira kwa IP kapangidwe kake; maubwenzi odziwika bwino a IP amafuna chilolezo chogulitsa kwanuko.
Zokonda - Kuwongolera kutali
2023 Amazon Product Selection Strategy
Consumer Focus for Hobby Toys:
Kuyankhulana ndi mawu, kulumikizidwa kwa pulogalamu, zoikamo zamapulogalamu, kugwiritsa ntchito mosavuta, ndi mawonekedwe a pulogalamu.
Moyo wa batri, mtunda wowongolera kutali, mphamvu zowonjezera, komanso kulimba.
Kuwongolera kwenikweni kwamagalimoto (chiwongolero, kugwedezeka, kusintha liwiro), kuyankha, zida zachitsulo kuti zikhale zolimba, kuthandizira madera othamanga kwambiri komanso kugwiritsa ntchito nthawi yayitali.
High module mwatsatanetsatane, disassembly, ndi m'malo mbali, mabuku pambuyo-malonda utumiki.
Kufufuza Kwamaphunziro - Zoseweretsa Zamaphunziro
2023 Amazon Product Selection Strategy
Consumer Focus for Educational Toys:
Zida zotetezeka komanso zachilengedwe, zopanda m'mphepete. Zigawo ndi zolumikizira zolimba, zosagwirizana ndi kuwonongeka ndi kugwa, chitetezo chogwirizana ndi ana.
Kukhudza kukhudzika, njira zolumikizirana, maphunziro ndi ntchito zophunzirira.
Kulimbikitsa mtundu wa ana ndi kuzindikira komveka, luso lamagalimoto, kulingalira, ndi luso.
Zoseweretsa za Pre-School za Makanda ndi Ana
2023 Amazon Product Selection Strategy
Consumer Focus for Pre-School Toys:
Kuyika kosavuta ndi kugwiritsa ntchito, kupezeka kwa zida za batri.
Chitetezo, zida zokomera zachilengedwe, mawilo osinthika, kulemera kokwanira kuti asamayende bwino.
Zochita monga nyimbo, kuwala, makonda, kukwaniritsa zosowa za makolo.
Zigawo zodziwikiratu kuti zisawonongeke kapena kuwonongeka, zimapereka ntchito yabwino kwambiri yogulitsa pambuyo pogulitsa.
Zoseweretsa Zapamwamba
A. Zitsanzo Zoyambira
2023 Amazon Product Selection Strategy
Consumer Focus for Basic Plush Toys:
Kukula kwa chidole chambiri ndi kulemera kwake, kuyika koyenera.
Zofewa, zomasuka kukhudza, makina ochapira.
Zomwe zimagwiritsidwa ntchito (mtundu wa batri), menyu yolumikizirana, tchulani buku la ogwiritsa ntchito.
Zamtengo wapatali zotetezeka, eco-friendly, anti-static, kukonza kosavuta, popanda kukhetsa; kutsatira malamulo am'deralo otetezedwa ndi zidole.
Zoyenera magulu azaka zakubadwa.
B. Zoseweretsa Zowonjezera Zowonjezera
Consumer Focus for Interactive Plush Toys:
Kuchuluka kwa zinthu ndi zowonjezera, kuyambitsa menyu.
Zosewerera, malangizo, ndi makanema.
Makhalidwe amphatso, kulongedza kwa mphatso.
Ntchito zamaphunziro ndi maphunziro.
Zoyenera magulu azaka zakubadwa.
Malangizo:
Onetsani magwiridwe antchito azinthu kudzera mumavidiyo ndi zomwe zili mu A+.
Zikumbutso zachitetezo zowonetsedwa muzofotokozera kapena zithunzi.
Nthawi zonse muziyang'anira ndemanga za makasitomala.
III. Malingaliro a Gulu la Zidole za European Platform
Masewera Othandiza Mabanja
2023 Amazon Product Selection Strategy
Consumer Focus for Family-Friendly Puzzle Games:
Ndioyenera kusewera ndi banja, makamaka ana.
Kuphunzira mwachangu kwa ana ndi achinyamata.
Kutengapo mbali koyenera kuchokera kwa osewera onse.
Masewera othamanga omwe ali ndi chidwi champhamvu.
Masewero osangalatsa komanso ochezera achibale.
Zoseweretsa za Pre-School za Makanda ndi Ana
Kupitilira Kwa Malonda Kwa Zaka Zitatu Zotsatizana! Kodi Ogulitsa ku Amazon Angagwire Bwanji Msika wa Zidole Mabiliyoni Ambiri?
Consumer Focus for Pre-School Toys:
Zida zotetezeka.
Kupititsa patsogolo luso lachidziwitso, luso lachidziwitso, ndi kusonkhezera chidwi.
Yang'anani pakukulitsa luso lamanja komanso kulumikizana ndi maso.
Yosavuta kugwiritsa ntchito ndi sewero la makolo ndi ana.
Zoseweretsa Zakunja Zamasewera
2023 Amazon Product Selection Strategy
Consumer Focus for Outdoor Sports Toys:
Chitetezo, zida zokomera zachilengedwe, zida zopukutidwa, zopanda m'mphepete, kulimba, kukana kuphwanya.
Zowonetsa bwino zaka zoyenera.
Zonyamula, zosavuta kunyamula, ndi kusunga.
Mapangidwe apadera, mawonekedwe a maphunziro, amalimbikitsa malingaliro, luso, ndi luso la manja. Pewani kuphwanya malamulo.
IV. Malingaliro a Gulu la Zidole pa nsanja yaku Japan
Basic Toys
2023 Amazon Product Selection Strategy
Consumer Focus for Basic Toys:
Zida zotetezeka komanso zachilengedwe, zopanda m'mphepete. Zigawo ndi zolumikizira zolimba, zosagwirizana ndi kuwonongeka ndi kugwa, chitetezo chogwirizana ndi ana.
Kukhudza kukhudzika, njira zolumikizirana, maphunziro ndi ntchito zophunzirira.
Masewera, zosangalatsa, kukopa chidwi.
Zosavuta kusunga, zazikulu zikafutukulidwa, zophatikizika zikapindidwa.
Zoseweretsa Zanyengo Zamakono komanso Zokwanira
Consumer Focus for Seasonal and Comprehensive Toys:
Zida zotetezeka komanso zachilengedwe, zopanda m'mphepete. Zigawo ndi zolumikizira zolimba, zosagwirizana ndi kuwonongeka ndi kugwa.
Zowonetsa bwino zaka zoyenera.
Zosavuta kusunga, zosavuta kuyeretsa.
V. Gulu la Zidole Kutsatira ndi Chitsimikizo
Ogulitsa zidole omwe amagwira ntchito akuyenera kutsatira zotetezedwa ndi ziphaso zakomweko ndikutsata mindandanda yamagulu a Amazon.
2023 Amazon Product Selection Strategy
Zolemba zomwe zimafunikira pakuwunika kwa gulu la zidole zikuphatikiza koma sizimangokhala:
Sungani zambiri zoyambira komanso zolumikizana nazo.
Mndandanda wazinthu zogulitsa (ASIN List) ndi maulalo azinthu.
Ma invoice.
Zithunzi zam'mbali zisanu ndi chimodzi zazinthu (zokhala ndi ziphaso, machenjezo otetezedwa, dzina la wopanga, ndi zina zotero monga momwe zimafunidwira ndi malamulo amderalo), zithunzi zoyikapo, zolemba zamalangizo, ndi zina zambiri.
Satifiketi yazinthu ndi malipoti oyesa.
Declaration of Conformity for Europe.
Chonde dziwani kuti zomasulirazi zidaperekedwa kuti zigwiritsidwe ntchito ndipo zingafunike kusintha zina kuti zimveke bwino.
Nthawi yotumiza: Aug-15-2023